Maintain and develop the Red Poll Breed of cattle.

Provide and maintain a comprehensive register of pure bred Red Poll Cattle.

Encourage the education and development of the Red Poll breeder to keep abreast of market and scientific change.

Spread the use of Red Poll cattle throughout the Beef Industry and maximise financial gains for members and commercial users.

Collect, verify and publish ethical information relating to Red Poll cattle to promote the interests of Red Poll members.

Interact with all sections of the Industry that have the best interests of the Beef Industry as their objectives.

Maintain communication between the members, the Beef Industry and consumers by newsletter and annual production, Web Page updating, pamphlets and advertising.

Provide up to date regulations to maximise the genetic advancement of the Red Poll Breed.

To manage the Australian Red Poll Cattle Breeders’ Inc. efficiently and ethically for the welfare of all members.